Back In Action

Well, my blog hasn't been fed for quite some time. It's looking a little unhealthy. So lets get it back into shape eh? And what a topic I have for today. Grimace. The Macdonalds mascot. Never before have I seen such a stupid excuse for a mascot.
To start with, never, ever name a product supporting mascot Grimace. Particularly a food mascot. There are a million different ideas people can get from the name Grimace for a mascot and, I'm sorry, but none of them are good. No matter how you look at it, Grimace is a better description for the facial expression of someone that has just been kicked in the nuts that a name of a mascot.
But then they go and make this Grimace character a fat, fucking purple puff? That's even worse than the name. Never, ever make a mascot that children are likely to look up to fat (or purple for that matter). That's just asking for trouble. But look at the line up of mascots that Macdonalds have;

A clown
A bird
A burgular (another potentially horrible idea for a mascot)
A fat purple puff

Spot the odd one out? Could it posibly be the thing that doesn't exist? What the hell is he (it?) supposed to be? Who thinks these characters up? And who the hell thinks these characters are a good idea? Did no-one think this through? Who sits there and says to a board of marketers;

"How about we make a mascot a fat thing (providing the image that this food chain is closely linked to fatness). A fat purple thing. Yeah that sounds like a fantastic idea. And what shall we call it? I know, how about Grimace (Linking the food chain to the idea of getting kicked in the nuts)?"

Why did nobody stop it there? Why did nobody think; "Hang on a second.....Thats a horrible idea! Not a good one." Because, if you actually stop and think about it for one second you can see the 4 billion flaws it the marketing. How did Macdonalds become so popular with such shit marketing? That is all.

T.